About OnTheMarket
OnTheMarket is a leading property portal and one of the top platforms in the UK property market. With ambitious growth plans, it supports a broad customer base of estate agents and property developers—connecting them with millions of potential buyers and renters.
Known for innovation and a customer-first approach, OnTheMarket continues to modernize the property search experience while scaling its internal finance operations to match.
OnTheMarket’s Objectives
OnTheMarket wanted to improve accounts receivable (AR) performance by implementing a solution that could increase efficiency and accelerate collections. Key goals included:
- Minimizing manual follow-ups and negotiation-heavy outreach
- Reducing overdue invoices and improving payment speed
- Managing customer accounts more effectively with a streamlined workflow
- Ensuring more consistent, on-time payments
OnTheMarket’s Challenges
Before Debt Register, OnTheMarket ran into several bottlenecks that slowed collections:
- No dedicated credit control system, leading to inefficiencies and long payment negotiations
- Frequent pushback from estate agents when requesting payment, which extended resolution time
- High costs and weak ROI from third-party collection agencies
- Difficulty separating customers who could pay from those who couldn’t—or wouldn’t
Our Solution
Debt Register helped OnTheMarket standardize and simplify its collections workflow by:
- Enabling easy, centralized debtor management—while notifying estate agents about potential credit-score impacts if payment wasn’t made
- Automating follow-ups and streamlining payment notifications, freeing the team to focus on complex accounts
- Introducing processes that helped identify customers most likely to pay—reducing reliance on third-party debt collectors
The Results
After implementing Debt Register, OnTheMarket improved collections performance and efficiency:
- Achieved ROI in the first implementation cycle
- Reduced the number of cases escalated to third-party agencies, cutting costs
- Reached a 90% payment compliance success rate when customers were informed of potential credit impacts
- Built a more proactive approach—helping the team distinguish between genuine payment constraints and payment avoidance
Liz Ash, Head of Credit Control at OnTheMarket, shared advice for those considering Debt Register:
“You’ll see a return of investment and your executive team will love you for it. We’ve not had any negatives. It does exactly what it says it’s going to do, and I can’t recommend it enough!”