About Sunbelt Rentals
Sunbelt Rentals is a leading global provider of equipment and tool rentals, serving construction, industrial, and facilities-management customers through a vast network of branches across the US. With a turnover exceeding $10 billion, and fleet of millions of assets and rapid-response service, Sunbelt supports critical infrastructure and large-scale commercial projects every day.
Sunbelt Rentals’ Objectives
Before implementing Debt Register, Sunbelt Rentals faced several U.S.-focused credit-control and collections challenges:
- High levels of overdue A/R, with teams falling behind on routine account reviews and follow-ups.
- Heavy reliance on third-party collection agencies, often taking fees of up to ~33% of amounts recovered.
- Slow escalation timelines, with accounts aging too long before moving to formal action.
- Ineffective internal workflows and communications, which weren’t consistently driving timely customer payment or response.
Our Solution
Debt Register helped Sunbelt Rentals modernize AR outreach and improve collections performance with a scalable workflow:
- Cloud-based platform supporting bulk uploads to save time and reduce manual work
- Real-time engagement tracking (email opens/reads) to improve follow-up precision
- Automated alerts highlighting potential credit-rating impact, boosting responsiveness
- Reporting and analytics to support better prioritization and decision-making
- Fast onboarding and training to drive adoption across the organization
The Results
Since integrating Debt Register, Sunbelt Rentals has achieved the following:
- Recovered debts ranging from $2.84 up to $1,655,393.84 (highest single recovery)
- Collected on balances as old as 898 days
- Achieved a 66% success rate
- Delivered $4.78M in estimated annual savings
Ronald Matley, Director of Credit Services at Sunbelt Rentals, shared his experience:
“Any account that was paid using Debt Register was paid quicker and at much lower cost than we would have come by sending it to an agency.
We were not sure what to expect when we gave Debt Register a try. I would say it’s (Debt Register’s free trial) a great way to see whether it works for them.”